If your prospects are on the fence about buying your product or service, video can help sway their decision to purchase from you instead of your competitors.
The tricky part is, they might be hesitant to hear from you, as it lacks some credibility in the initial buying stages. Instead, they want to hear from other people just like them.
Think of it this way. If you were in the market for a chiropractor, which statement would you be more convinced by?
1) “We’re the best chiropractor in Victoria!”
or…
2) “Marcus completely changed my life. For the first time in years, I have full mobility and I can play with my children in the yard. I can’t recommend them enough.”
By creating customer testimonials, you will have to do less work attracting, convincing and converting your target market in the future. Not only that, but you’ll attract more people who might not have known that your solution existed in the first place.
- Convince prospects who are on the fence
- Motivate new customers to do business with you
- Help narrow down and identify your target market
- Attract more of you rideal clients/customers
- Create powerful content for viral sharing