The 3 best videos for The
Tech
Industry
1
Brand Videos
Lack of awareness of your company’s brand and experience keeps doubt front-of-mind for your potential leads.
Showcase your brand, company culture, and the experience you offer your clients in one short 2~3 min brand video.
2
Testimonial Videos
Honest reviews are one of the best ways to convince new leads to try out your product / service.
Testimonial videos let your customer tell their story of their experience with your company.
3
Explainer Videos
Not knowing what to expect from a company’s product / service keeps potential sales from happening.
Explainer videos reassure your leads by showcasing the full experience you have to offer and why they can’t afford to not work with you.
4
Paid & Social Ads
Ads work, plain and simple. But their creativity is the key component to their success.
Paid & Social Ads reveal your brand to new customers raising brand awareness with hopes of expanding your customer-base.
5
Video Podcasts
Everyone has become familiar with the young “independent radio” format of podcasts.
Podcasts allow for a more personalized and intimate experience with your audience and can be utilized in a variety of forms from videos to audio-only formats.
1
ExtraHop's Brand Video
It’s important to remember that brand videos come in all shapes and sizes, but they all have the goal of introducing your brand to viewers and convincing them that your business is worth their time. ExtraHop uses a playful twist on the Morgan Freeman voiceover effect and a Mission Impossible style narrative to convey their brand’s purpose, to protect your company from the most advanced threats.
Brand videos can also entail stories of a company’s culture, the products or services they provide, the people behind the company, the customer’s they serve, or some mix of it all. The goal is usually a 2~3 min video to share the key messages behind your brand.
Why brand videos?
Let’s be real, you’re not the only business choice out there for your customer. Brand Videos showcase your unique story, the core values behind your brand, and why your clients can and do trust you over the competition.
2
Slack's Testimonial Video
Slack partnered with one of our personal favorites in video production, Sandwich, for this testimonial video. Despite being made back in 2014, this testimonial hits the nail on the head for accomplishing its goals—explaining a customer’s problem and how the benefits of the product/service helped solve their problem. Of course, in typical Sandwich fashion, it utilizes humor to convey its messaging and characters to stay interesting and engaging in a memorable fashion.
Why Testimonial videos?
Effective testimonials go beyond just positive reviews, they need to resonate with your target audience and drive people toward a call to action. And of course, 95% of people say that reviews influence their purchasing decisions. Great testimonials tell a story from the perspective of your customers to inspire others to try your business.
3
Descript's Explainer Video
The tech industry regularly produces innovative solutions to consumers’ problems. Unfortunately, explaining these innovations can be a challenging and tedious task. By utilizing an explainer video, Descript is able to prove their value to their customers by showcasing “real-world” examples of their product being used. Despite being an overview of their software’s features, the video is entertaining and laced with strong visuals and audio to keep you engaged, whilst leaning on a simple message, “A new way to make video. A better way.”
Why Explainer videos?
Details matter, plain and simple. Particularly when the products or services delivered are more complex than the average. Explainer videos introduce subjects and concepts in a simple, succinct way, whether it be a quick overview of your product, service, or company.
4
ClickUp's Paid Ad (Commercial)
Of course the pool of options is endless here. Ads are so popular they have become a central aspect of the Super Bowl year-in and year-out. But don’t worry, you don’t need a massive corporate budget to produce a strong ad. A strong ad is founded in it’s ability to convey a strong, simple message in a powerful way in a very short window.
We may be biased, as users of ClickUp for our own business, but their Olympics commercial leans on amusement to sell their central message—”Remember what it was like before Clickup?”
Why Paid & Social Ads?
Commercials are a great way to engage with new potential customers and increase brand awareness by using creative hooks to stick in the mind of your audience. The creative is key with these videos, but they can be done very well on any budget.
5
Tim Ferriss' Video Podcast
Podcasts have exploded in the last 15 years, evolving beyond an audio-only platform in it’s original state to include video as well. Listening to podcasts allow us to become a private audience for a virtual storyteller. Be it for a personal brand or a business, podcasts allow hosts to reach out to their audiences in a more personal and intimate way than traditional forms of marketing like email newsletters or heavily-edited video content. By creating a more personal connection between themselves and their listeners, podcast hosts can foster stronger relationships with their followers.
Why A Video Podcast?
Podcasts are produced with the goal of giving value to the consumers. When listeners tune in, they aim to gain value through educational informational, discussing interesting topics, or mere entertainment. This value helps build trust and loyalty with your brand through a more intimate and personalized experience.
The Question Isn't Which Video, But
Which Video is Right For You?
Why Video is King?
One thing is certain, nothing beats video when it comes to sharing your story. The thing is, I know you agree because we all have experienced the power of video–whether having watched a movie that brought us to tears, or knowing a brand you’ve never bought because of a funny ad you remember.
Video Facts
Don’t want to take my word for it? There’s plenty of evidence out there to support it!
- 76% of professional marketers & business owners report positive results with video
- Brand who use video in their marketing drive app. 150% more web traffic
- Call-to-actions get 380% more clicks when placed in videos
content creation is only half the battle
What Is Effective Content Strategy?
Strategy Requires a Plan
We’ve carefully crafted a detailed step-by-step plan to help our clients not only create meaningful, relevant video content for their customers, but also effectively get that content in front of their customers in a variety of forms.
We don’t leave success to luck, and you shouldn’t either.
One of the first messages we aim to clarify with our clients is how your video asset is exactly going to help your business!
Imagine having an asset that perfectly explains your product or service. Or a video that perfectly explains to your new employee how to do their job. Imagine how much time you could save by pointing people here, instead of explaining it yourself time and time again.
What your video asset can do for you:
Explain your product/service perfectly
Build trust with potential customers
Establish credibility, value and principles
Save you time by avoiding repetitive tasks
Increase sales and on-site conversions
Your video can be effective across multiple different audiences, which is why we strategize with you on who the most effective audiences are for every video we create.
With the numerous ways people consume media these days, there can be huge benefits for placing your video at a variety of essential customer touchpoints to maximize its reach and engagement. Here are a few key questions we like to answer with you.
Who is the most effective audience:
- General public (to gain traction and awareness)
- Potential customers (who are still deciding)
- New paid customers (who want more details)
- Existing customers (who want to share your story)
- Internally (during hiring, onboarding, training)
Where you can use your video:
- Your website homepage
- Your ‘About Us’ page
- Your email signature
- Your social channels
- Your social highlights
- Your email auto-responders
- Your email marketing campaigns
- Your Facebook & Instagram & Youtube Ads
- Your retargeting marketing
Every good marketing campaign should be measured for effectiveness.
Luckily, video is both easy to implement and measure using various tools depending on your marketing goals, including:
- Google Analytics (traffic, bounce rate, conversions)
- E-commerce (pre-orders, sales, average order size)
- Facebook, Instagram, and Youtube ads (click-thru, CPA, sales, leads, conversions)
- Email signature (clicks-to-leads/purchase)
- Social channels (subscribers, engagement)
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