The 3 best videos for The
Industry
Lack of awareness of your company’s brand and experience keeps doubt front-of-mind for your potential leads.
Showcase your brand, company culture, and the experience you offer your clients in one short 2~3 min brand video.
Honest reviews are one of the best ways to convince new leads to try out your product / service.
Testimonial videos let your customer tell their story of their experience with your company.
Not knowing what to expect from a company’s product / service keeps potential sales from happening.
Explainer videos reassure your leads by showcasing the full experience you have to offer and why they can’t afford to not work with you.
Eagle Builders uses a strong, story-based brand video to convey and emphasize the company culture and their individual team members that contribute to their brand’s essence. This is an excellent example of a brand video that focuses on its story rather than talking about the company’s products/services in detail.
It’s obvious that even though Eagle Builders tackles huge construction projects, they want their viewers to feel like they’re part of a family by showcasing powerful sound bites from their employee interviews laced in with b-roll BTS shots of the team working together in various stages of their projects.
Let’s be real, you’re not the only business choice out there for your customer. Brand Videos introduces your brand to viewers and convince them that your business is worth their time by showcasing your unique story, the core values behind your brand, and why your clients can and do trust you over the competition.
Centrex Construction is a commercial construction company that has a reputation for being innovative and creative. In order to share their brand’s story, they decided to create a video testimonial showcasing 4 unique testimonial narratives that were utilized as individual testimonial videos and then crafted a compelling narrative using hot snippets from each testimonial. By combining these stories into one cohesive story, they were able to convey the idea that every single project is unique and requires a customized solution that fits their needs.
Effective testimonials go beyond just positive reviews, they need to resonate with your target audience and drive people toward a call to action. Great testimonials tell a story that inspires and motivates your customer.
Sometimes there is one project that truly stands out amongst the rest, and due to its’ challenging complexity, the service given by Pikes Peak was worth highlighting to showcase how they can deliver on for their clients in unique situations, regardless of the difficulty. By utilizing an explainer video, Pikes Peak is able to prove their value to their customers through the evidence of a project showcase diving into the specifics of the solution they provided to put a secure, guarantee-backed roof system for their client even at an altitude of 14,000 feet.
Details matter, plain and simple. Particularly when the products or services delivered are more complex than the average. Explainer videos introduce subjects and concepts in a simple, succinct way, whether it be a quick overview of your product, service, or company.
One thing is certain, nothing beats video when it comes to sharing your story. The thing is, I know you agree because we all have experienced the power of video–whether having watched a movie that brought us to tears, or knowing a brand you’ve never bought because of a funny ad you remember.
Don’t want to take my word for it? There’s plenty of evidence out there to support it!
What Is Effective Content Strategy?
We’ve carefully crafted a detailed step-by-step plan to help our clients not only create meaningful, relevant video content for their customers, but also effectively get that content in front of their customers in a variety of forms.
We don’t leave success to luck, and you shouldn’t either.
One of the first messages we aim to clarify with our clients is how your video asset is exactly going to help your business!
Imagine having an asset that perfectly explains your product or service. Or a video that perfectly explains to your new employee how to do their job. Imagine how much time you could save by pointing people here, instead of explaining it yourself time and time again.
Explain your product/service perfectly
Build trust with potential customers
Establish credibility, value and principles
Save you time by avoiding repetitive tasks
Increase sales and on-site conversions
Your video can be effective across multiple different audiences, which is why we strategize with you on who the most effective audiences are for every video we create.
With the numerous ways people consume media these days, there can be huge benefits for placing your video at a variety of essential customer touchpoints to maximize its reach and engagement. Here are a few key questions we like to answer with you.
Every good marketing campaign should be measured for effectiveness.
Luckily, video is both easy to implement and measure using various tools depending on your marketing goals, including:
